THE BEST EVER PUB PIE: MARSTON’S

Michelin star chef Tom Shepherd turns his AWARD winning Desperate Dan Cow Pie into the ultimate pub menu moment for Marston’s

SOLD OUT IN

PUBS SERVED

6wks

110+

INCREMENTAL SALES

MEDIA COVERAGE

£600K

450

The CAMPAIGN

We brought Marston’s together with Michelin-starred chef Tom Shepherd to turn his Great British Menu-winning Desperate Dan Cow Pie into the ultimate pub menu moment.

From the original idea and talent management to video production, influencer partnerships and PR, we delivered the campaign end to end. We brought Tom’s award-winning Desperate Dan Cow Pie from the Great British Menu to pub menus nationwide for the very first time, with the legendary pie landing in 110+ Marston’s pubs.

We served up scroll-stopping video content with Top Jaw, an exclusive media preview and a full PR and influencer campaign that got people talking, visiting and ordering.

The RESULTS

The pies sold out in just six weeks. Demand was so strong they returned later in the year and sold out all over again. We secured over 450 pieces of media coverage and 382 million opportunities to see, with influencer activity generating 70+ social posts and 1.8 million+ opportunities to see.

The campaign became Marston’s most successful limited-time offer to date, driving £600k in incremental sales and a £3.10 uplift in spend per meal.