CHIPPIE SHOP DATES:
SIX BY NICO
Serving up a dose of nostalgia with a PR and social campaign celebrating the nation’s favourite chippy tea.
EMAIL SIGN-UPS
ADVANCE BOOKINGS
16,000
9,000
VIDEO VIEWS
MEDIA / SOCIAL HITS
4.5m+
380
The Challenge
Make Six by Nico’s latest menu, The Chippie, the hottest ticket in town, driving bookings, sign-ups and buzz.
The IDEA
We served up a dose of nostalgia with a PR and social campaign celebrating the nation’s favourite chipppy tea. Filmed in one of the UK’s oldest fish and chip shops, our scroll-stopping video series saw chefs, influencers and tastemakers share their go-to chippy orders before getting their first taste of the new menu.
Designed to travel across Six by Nico and talent channels, the content got people talking, while creative PR and media outreach kept the bookings rolling in.
The RESULTS
We smashed our targets, securing 16,000 email sign-ups against a target of 5,000 and 9,000 advance bookings against a target of 5,000. We also filled all 12 preview sittings with media and influencers, generated 4.5 million+ video views and landed 380 media and social hits, including multi-page features across national, regional and trade titles.
